Archive for July, 2010

Is Live Search Cashback a game changer

Saturday, July 31st, 2010

Later in the call, Heisler went a step further, suggesting that the program could even be bigger than the government’s economic stimulus program, in which most taxpayers are receiving a $600 check.

“I think it is potentially a game changer,” said Search Engine Watch’s Kevin Heisler, speaking on a call organized by investment bank Collins Stewart. “It’s really I think a brilliant move by Microsoft, Bill Gates, and his team.”

Hmm. That seems like a very bold prediction, especially since there is still so much that is unclear about the program. First and foremost, how does Microsoft make money at this?

I was listening in on a conference call this morning where the folks from Search Engine Watch lavished praise on Microsoft’s Live Search Cashback program.

As I noted early on, Microsoft is giving back to consumers 100 percent of the money it gets from advertisers once a sale is made. So, for now, Microsoft’s plan is to benefit indirectly from the program–ideally by grabbing searchers and advertisers that are currently going to rivals.

But after talking further with people involved in the program, Microsoft apparently doesn’t see that as a permanent promise. The company may at some point change that, taking a cut from the rebate and thereby creating an entirely different business proposition for itself.

“Microsoft has potential to make an even bigger impact on the economy if this takes off,” he said.

Aviary’s creative suite is more than a pretty Flas

Friday, July 30th, 2010

Coming up after these applications will be Toucan, a color swatch program for designers (like Kuler on steroids), a 3D-sketching program and modeler, a vector-based editor, and a smart image resizer.

Previous coverage: Flash apps are taking over. Phoenix is proof.

After the graphics applications get some traction, the team plans to ship video and audio editors as well.

I finally got a chance to catch up with Avi Muchnick, the CEO of Flash software maker Aviary and of the art contest site it spun out of, Worth1000 (a Webware 100 winner).

Everybody who sees the Aviary product calls it ambitious. But the ambition to build a Flash-based competitor to Adobe’s tools is only half the story–and half the ambition. Muchnick is trying to enable a new economic system for creative professionals. I think that he’s onto something and that he’s reflecting the reality of creative work today, rather than trying to ram through his own utopian vision.

Internet economics are changing other creative endeavors: music, photography, and writing. The graphic-design field is also in turmoil, and it needs not just new tools, but also new systems.

The second is economics. Muchnick is trying to bring Photoshop-quality tools to all designers. He points out that the high price of Photoshop–the Design version of
Creative Suite 3 retails for $1,799–is “not fair” for freelance designers, most of whom make less than $35,000 a year. Also, the wikilike versioning and revisioning capabilities built into the Aviary suite will enable all contributors to a media project to get their due credit and, if appropriate, to get their share of revenues from a project.

(Credit:
Rafe Needleman / CNET)

Who needs software? This is a layer-based image-editing application running in a browser window. It's pretty snappy, too.


Aviary is still in private beta testing, but the first 200 people to sign up here can get priority access to the tools. Note that you must click this link from Webware.

There are two goals driving Aviary’s development. The first is Muchnick’s belief that design tools need to be more collaborative. He’s trying to build a Google Docs for designers, it appears. While you can’t yet do simultaneous editing in Aviary applications, the fact that all the files are stored online, along with all the raw graphics materials that went into them, can greatly simplify the games of “Photoshop tennis” that designers, artists, and their clients have to deal with during the design-and-review process.

Aviary is an ambitious project to create a full suite of online applications for creative professionals. The first application, the image editor Phoenix, is now in private beta (read to the end of this post to get an early invitation). The second, pattern maker called Peacock, was recently added.

An open-source approach to tracking stolen laptops

Friday, July 30th, 2010

(Credit:
Adeona, a project being run out of the Computer Science department at the University of Washington, aims to give people a way to track stolen laptops while also providing the kind of privacy that commercial services may not offer.)

It also can sniff the SSID of the wireless network the thief is on, something that could be useful in tracking down the location of the computer.

Of course, the utility of Adeona, and any other laptop tracking software, for that matter, relies on the thief not being sufficiently tech-savvy that they can discover it and uninstall it. Further, as a FAQ on the Adeona site points out, the software can be abused by the owner to track, say, what a girlfriend or boyfriend is doing with the computer.

To Kohno, the danger associated with commercial laptop-tracking services is that it’s never possible to know for sure that someone at a company that makes such software wouldn’t exploit the company’s possession of your personal information–and access to what’s on your laptop–for personal gain. Or, he said, that information could be subpoenaed in court cases.

My sense is that this software isn’t for everyone and that it would require more knowledge of technology than the average laptop owner. But for those who have the requisite understanding, it might provide some comfort to know that they can turn to open-source software that doesn’t require going through anyone else’s servers.

In essence, Adeona works very much like services like LoJack. But because the tracking doesn’t go through central servers, Kohno suggested that there is more privacy and less reliance on corporate middlemen.

Adeona, they said, is the world’s first free, open-source laptop-tracking system, and one that can be installed by users themselves, and which doesn’t require a corporate intermediary.

That’s why the team has come up with its own alternative, which it is calling Adeona, the name for the Roman goddess of safe returns.

Plus, you get the benefit of being protected by a Roman goddess. And when is that not a good thing?

But according to a team of computer scientists at the University of Washington, the price you pay for utilizing such services is a loss of privacy–as well as a reliance on a corporate third party to take care of you.

There are existing services, such as LoJack, that are designed to help find purloined laptops by identifying the IP addresses where they are subsequently used and through other assorted methods.

SEATTLE–Imagine your laptop is stolen.

Set aside for a second the likelihood that if it was you wouldn’t be able to read this story and think instead about how you might go about tracking it down.

With Adeona, however, a user needs only install a piece of free, downloadable, software on their computer, and then make sure to make a copy of a credential key that the software provides and that they must keep on, say, a thumb drive, and which is required to track the laptop if it’s stolen.

To be sure, it’s a very unlikely scenario, but Kohno–the faculty leader of the Adeona project–pointed out several recent instances where companies in possession of people’s personal information were either forced to give it up in court, or where it was stolen by employees.

The team is also developing a version of its software for iPhones, though it isn’t ready for public use yet.

The simplest is that it can broadcast the IP address where the computer is used, and the owner can use that information to contact law enforcement to help find the specific location.

To be sure, the information you can get from Adeona if your computer does end up stolen will not necessarily lead you directly to it. It would most likely still take a bit of sleuthing, Kohno suggested.

But in most cases, users who are wary of trusting their privacy to corporations may find that software like Adeona gives them an alternative they like.

Additionally, if the laptop is a
Mac–at least one with a built-in camera–the software directs the camera to take a picture every 30 seconds or so. This means that the owner–if he or she has the credential key required to communicate with the laptop–can get pictures of whoever is using it. In some cases, they might recognize the person if, say, it was stolen by a neighbor, a co-worker, or someone else they know.

But the software does use several different methods for laptop tracking, some of which might offer quick recovery.

The idea behind Adeona, according to Tadayoshi Kohno and Gabriel Maganis, who gave a talk about the project at the Gnomedex conference here Saturday, is to give people a method for safeguarding their laptops that relies neither on proprietary commercial software nor the centralized servers of the companies that provide such software.

Score one for the do-gooders. But now what

Friday, July 30th, 2010

Speak with IT managers and if you can find one reporting that their energy costs are going down, send me their number. But if technology helped get us into this mess, technology is going to pull us out of it (or at least one can hope). The timing on Dell’s news was purely happenstance, but I came across two headlines recently which nicely framed the question du jour. The first referred to a report by Cambridge Energy Research Associates, predicting the following:
“Response to Global Climate Change to Spur $7 trillion in Clean Energy Investment by the year 2030.” The other was a prediction by Texas oilman T. Boone Pickens: World Crude Oil Production has Peaked.” (In other words, there ain’t a lot of this stuff left in the ground so get ready to pay a lot more–or find viable alternatives.)

Dell’s PR moment is one small advance in the right direction. Unfortunately, data centers haven’t been getting any greener. When Earth Day rolled around in April, we reported on a study which found that “three-quarters of those surveyed graded themselves a ‘C’ or worse for green computing, and 65 percent said they lacked precise plans for improvement.”

This was a central plank of the Climate Savers Computing Initiative, a nonprofit initiative which is celebrating its one-year anniversary this month. Most of the usual suspects have thrown their support behind the project. (Here’s a link to the full list. These folks aren’t signing on out of any woolly eyed desire to save humanity–though that’s a nice idea. They’re doing it to help their bottom line. (Even better!)

(Credit:
CNET.News.com)

Who knows which forecast comes closer to the truth? But clearly, these are extraordinary times with lots of opportunity as well as lots of confusion about where technology’s future should head. I suppose all this is good news for clean tech’s future, though it seems we’ve been talking about this “future” for the better part of several years now. What I’m anxious to know is how much longer before its impact really begins to manifest itself in ways which impact the society as well as the global economy? (Next week I’ll be moderating a panel discussion on the same subject so if you have any questions or thoughts on the subject, e-mail me at charles.cooper@cnet.com.)

So it is that on Wednesday comes news that Dell has developed a server power supply which complies with the 80 Plus Gold certification. A good first step, though the bigger question of clean technology and the role it might play in helping to curb data centers’ energy output remains unclear.

What do you know? The do-gooders had a good idea: A 50 percent reduction in power consumption by computers by the year 2010.

To beat Microsoft, use the Web. To beat Google, us

Friday, July 30th, 2010

…[T]he mobile web is likely going to be a significant part of our future, which is good news for advertisers because there’s one other thing we’ve been learning about the mobile web: people using the web on mobile devices are much more likely to interact with advertising.

Google, of course, isn’t lying down on mobile, but it has stuttered to start with Android, with Android not looking nearly as cool as most of what Google does. Google SMS and its other mobile offerings are very cool, but so far don’t incorporate the secret Google advertising sauce in a big way.

commentary

As Volantis and others make the mobile Web easier to use, and as Apple makes the mobile Web less crimped, Google will need to keep pace to embrace the world’s largest advertising opportunity: mobile phones. Fortunately, its design aesthetics (minimalist) fit well with screen real estate. But is Google’s Achilles’ heel mobile?

I think ReadWriteWeb is onto something: Josh Catone is suggesting that the mobile Web may be the key to beating Google for the next generation of the Web. Just as Google is upending Microsoft’s desktop dominance by making the desktop operating system irrelevant, so, too, could Google’s desktop-based advertising be made irrelevant by moving the Web experience to mobile devices:

Free but not easy A guide to open-source complian

Friday, July 30th, 2010

…[GNU General Public License (GPL)] v2 ? 3(b) requires that offers be “to give any third party” a copy of the Corresponding Source. GPLv3 has a similar requirement, stating that an offer must be valid for “anyone who possesses the object code”. These requirements indicated in v2 ? 3(c) and v3 ? 6(c) are so that non-commercial redistributors may pass these offers along with their distributions. Therefore, the offers must be valid not only to your customers, but also to anyone who received a copy of the binaries from them. Many distributors overlook this requirement and assume that they are only required to fulfill a request from their direct customers.

This is the language that allows, for example, CentOS to take Red Hat’s code and redistribute it. Lost in this language, however, is an increasingly common business practice to only distribute source code to one’s immediate customers, and to impede the right of redistribution through a separate contract. Regardless of the validity of such contracts, it is absolutely the case that very few downstream business users of software have any interest (or even internal policies that allow) in software redistribution.

The GPL contains no provision that requires distribution of the compiler used to build the software. While companies are encouraged to make it as easy as possible for their users to build the sources, inclusion of the compiler itself is not normally considered mandatory. The Corresponding Source definition–both in GPLv2 and GPLv3–has not been typically read to include the compiler itself, but rather things like makefiles, build scripts, and packaging scripts.

commentary

As such, companies could make their software available as open source without any material concern that their source code will be redistributed and modified, if such is their concern. (Of course, if this is a concern, why bother using an open-source license at all…?)

One other thing that caught my eye was the Free Software Foundation’s clarification as to whom a code author must distribute her source code:

A friend pointed out to me that the Free Software Foundation’s “Practical Guide to GPL Compliance” has some intriguing details. One, in particular, caught his eye.

Most people familiar with open source understand that distribution of modified open-source software compels the modifying party to make source code available for the derivative work. However, as the Free Software Foundation points out, there is no obligation to make it easy to compile source code:

I encourage you to read the Free Software Foundation’s compliance guide. It makes a lot of things about the GPL and its affiliate licenses easier to understand.

In other words, source code must be available, but the onus isn’t necessarily on the code author to pave the way to a perfect binary. I personally believe that it’s in the developer’s interest to make it as easy as possible to compile as the benefits of open source start the moment the receiving party can contribute and participate in the code, but it’s not a requirement.

CNET News Daily Podcast When businesses strike ba

Friday, July 30th, 2010

‘MacHeads’ documentary looks at Mac faithful

Listen now:

PC market woes slam Intel revenue

Download today’s podcast

Today’s stories:

Windows 7 beta: First impressions

One Yelper gets sued for a negative review he wrote about a business. Reporter Elinor Mills stops by the podcast studio to talk about the case and whether it could have a chilling effect on community review sites. Also in this podcast: Yahoo takeover talk returns in the new year; Intel revenue drops by $2 billion; and Facebook reaches a new milestone.

Complete CES coverage

Yelp user faces lawsuit over negative review

LG pushes ahead while consumers hold back

Zuckerberg: New year, 150 million Facebook users

Toshiba expands its portable storage

Six Apart’s handy Blog It service hits the iPhone

Friday, July 30th, 2010

This morning, Six Apart unveiled its newest iPhone creation, a very svelte-looking port of Blog It, which the company introduced back in April. The simple tool lets you write and cross-blog a post or status update to several services at once. The company is hoping people will use it as a home base to manage all their updates. It’s also a somewhat early look at some of the features users will be getting in the upcoming native blogging application announced on Monday.

The tool started out as a Facebook app and has since pulled in about 10,000 users. According to Six Apart’s Open Platforms technical lead, David Recordon, the top user request was to get the service onto other platforms, and the iPhone is just the first. Another was to get a WYSIWYG editor built in so people won’t have to deal with inserting all sorts of HTML gobbledy goop while typing out a quick post on the road. That was added just a month later.

The app uses the same open standards architecture as the Facebook app, meaning you can log in quickly with your OpenID or from any of the blogging platforms. The only legwork that must be done is setting up all your accounts one by one. If you don’t feel like numbing your fingers on the
iPhone version, you can add these same accounts in the Facebook version of Blog It–the two share the same login information.

Yahoo signs up mobile partners in Asia

Friday, July 30th, 2010

Yahoo announced deals on Tuesday to provide mobile phone ads through two Asian network operators, Idea Cellular in India and Maxis Communications in Malaysia.

In addition, Yahoo announced partnerships under which five new operators will make OneSearch, a service to provide search results on mobile phones, the default search option. Those partnerships are with Mahanagar Telephon Nigam in India, Hong Kong CSL, Smart Communications in the Philippines, Digital Mobile in the Philippines, and Vibo Telecom in Taiwan.

Yahoo also announced its Go 3.0 software for tapping into various online services such as news, photos, and finance, now works in more local languages in Asia.

Qwest union workers reject deal

Thursday, July 29th, 2010

Qwest representatives told the AP that the contract proposal included raises of more than 9 percent over three years. It also increased pension benefits for new retirees, and it would have increased base pay of sales staff. But it also would have added a monthly premium for health coverage. Previously, employees paid only enrollment fees.

Union workers at Qwest Communications International rejected a proposed three-year contract on Tuesday. But so far, there doesn’t seem to be a threat of a strike.

Union members had authorized a strike when the contract expired in August, but the workers continued working. The two sides reached a tentative agreement days later.

Representatives of the Communications Workers of America and Qwest said they’d meet again this week to continue talks, according to the Associated Press. CWA represents roughly 29,000 Qwest employees in 13 states. Qwest is the primary phone company in 14 Western states.