Aug 24

Anyway, the safe picks this year seem to involve some combination of the following:

They’d just mumble “Yeah” and go back to playing
Wii bowling.

New Apple TV with movie rentals.
Lightweight laptop, possibly with docking station.
An iPhone update might be announced, but certainly won’t be released yet. The Macalope actually doubts it’ll be announced yet, despite the loose lips of AT&T executives.
That thing that’s in the air.

Whatever gets announced, the Macalope will be there. 24 hours to go.

Unless “the device that dare not be called a Newton” gets unveiled, this keynote will probably not be of the magnitude of last year’s and that’s OK. Contrary to jackasstic belief, not every keynote has to introduce a game-changing device or Apple will “die”. Mac,
iPod, iPhone, remember? Unless the Macalope is very mistaken, Apple didn’t release those at consecutive Macworld Expos.

Apple TV wireless content downloading? Wireless backups?
WiMax-enabled laptops? Free bean burritos under every seat?

The Macalop’s leaning toward WiMax right now. It seems a typical Apple-y move and one that’s occurred to the horny one ever since he got his
iPhone. “Boy it’d sure be nice to be able to have ubiquitous Internet access with my laptop,” the Macalope would say to the dryads and nymphs around him.

The horny one got sucked into the Beatles speculation last year and refuses to get roped in again this year. Which, of course, means it’ll probably happen this year. But the Macalope still says no. No, no, no, no, no.

The Macalope never should have bought them that. They’re supposed to be making dewy nectar but all they do is play Wii bowling all day.

Hmm. What. Could. That. Be?

You’re just going to have to keep listening to the White Album on vinyl as God intended it. Bonus points if you have the White Album on white vinyl. Ah, those were the days!

Aug 24

The new concept phone is part of an online display presented in conjunction with the “Design and the Elastic Mind” exhibition underway through May 12 at the Museum of Modern Art in New York City. The device, which is made using nanotechnology, is intended to demonstrate how cell phones in the future could be stretched and bent into different shapes, allowing users to “morph” their devices into whatever shape they want. Think Stretch Armstrong for cell phones. Want to wear your cell phone as a bracelet? No problem, just bend it around your wrist.

(Credit:
Nokia)

Even though Morph is still in early development, Nokia believes that certain elements of the device could be used in high-end Nokia devices within the next seven years. And as the technology matures, nanotechnology could eventually be incorporated into Nokia’s entire line of products to help lower manufacturing costs.

“Nokia Research Center is looking at ways to reinvent the form and function of mobile devices,” Bob Iannucci, chief technology officer for Nokia, said in a statement. “The Morph concept shows what might be possible.”

Nokia says the concept device demonstrates handset features that nanotechnology might be capable of delivering, including flexible materials, transparent electronics, and self-cleaning surfaces.

Nokia and the University of Cambridge are showing off a new stretchable and flexible mobile device of the future called Morph.

(Credit:
Nokia)

Aug 24

Perhaps Forrester recognizes that there’s more to a market than the incumbents (though, as Sam found, no analysts with which we’ve worked have been all that interested in actually talking to our customers). After all, we’re often the ones exerting a big influence but don’t want to spend money on buying our way onto an analyst’s report.

Sam Lawrence, Jive’s chief marketing officer, has issued a report card for two analyst firms with which Jive works. Net net? Forrester is pretty engaged with its clients (and non-clients), and Gartner, apparently, is not.

commentary

I’ve talked about analysts on this blog before, and don’t want to spend more cycles denigrating their work. Like Sam, I’ve found Forrester to be particularly good. Forrester has actively talked with Alfresco despite the fact that we’re not clients.

I know that analysts have to make a living, and that living isn’t going to be paid by startups like Jive or Alfresco. Our money is focused on R&D so that we can serve customers, not analysts. At a certain size, however, we’ll start giving back to the analyst community. The analysts can help us to get there by offering up unbiased, high-quality analysis on the work that we’re doing.

With Forrester, we haven’t had to, which frankly makes me all the more interested in the research a group like Forrester produces. More balanced. More complete.

Kyle Mcnabb at Forrester and Kas Thomas at CMS Watch have been particularly great to work with. We’ve also really enjoyed our interaction with The 451 Group, and on a personal level I highly respect the guys at Redmonk and the fact that they share information freely - not just with those who insert coins into their mouths.

In other words, subsidize coverage of the startups now in order to reap the rewards later.

Aug 24

Dragging tabs in and out of windows is really cool. Trying to do this with sites you've designated as applications does not work though.

Chrome's bookmark management is incredibly sparse compared with some of the more mature offerings from browsers like Firefox 3. (click to enlarge)

This warning feature in Firefox has saved this author many hours of hardship over the years. Sadly it is missing from Google's Chrome.

Click here for full coverage of the Google Chrome launch.

8. A
Mac/Linux version. The lack of a Mac client has left the growing percentage of Mac users in a bit of a tizzy. Worse yet, based on Google’s track record with some of its other cross-platform software offerings like Google Earth and Google Desktop search, the Mac has fared a little worse with slower release schedules and less features than its PC siblings. Hopefully new features will be rolled out to all the platforms at about the same time.

(Credit:
CBS Interactive)

6. A more customizable interface. The blue is neat, but getting that great deep purple found in incognito mode is enough of a tease to make me want to change the way it looks based on how I’m feeling. Plus, you’ve taken away the nice special Windows-theme coloring I had when you got rid of the top of the application, so let me choose how I want it to look. Bonus points for a tie-dye mode or something that changes depending on what time of day it is–like your personalized homepage service iGoogle.

1. Profile roaming between multiple browsers. This may be a pipe dream, but if Foxmarks for
Firefox has proved anything, syncing up your bookmarks between multiple machines is awesome. Doing the same with passwords, settings, and history would be even better. Considering Google already has a way for your browser to send data back to the mothership, and a hosted Web history service of its own, a little sync using my Google account doesn’t seem that hard does it?

Any you think we missed? Leave them in the comments.

Update: Changed number 4’s lack of a session saver, although this feature is turned off by default.

7. A way to drag “applications” back into the main browser. The option to turn a certain site into a self-contained browser window with a stripped-down interface is great. However, the inability to drag it back into an open Chrome browser window is maddening when you’re trying to re-open some real estate on the task bar. You can do this with existing tabs and windows, and it works great.

2. Better bookmark management. Speaking of bookmarks, the bookmarking system in Chrome is about as basic as it gets. “Stripped-down” might be a better way to describe it. On the outset, it seems as robust as Firefox 3’s with a really simple one-click way to save links. Where the system falls apart is the lack of tools for organization, and a complete lack of a back-up tool to save your short (or long) list of favorite sites. Of course, a bookmarks plug-in like Delicious would help sort this out, which brings us to the next yearning…

5. A full-screen mode. I love the minimalism of Chrome, but sometimes I just want those extra 60-90 vertical pixels back. Give me a keyboard shortcut for this too, and I’ll be in screen hog heaven.

4. Saved sessions/Warning messages when closing multiple tabs. Firefox’s little warning for when you’re closing a group of tabs was a huge lifesaver in version two. Firefox 3 brought with it a way to save that grouping of open tabs for later. Chrome has neither of these features. Accidentally closing your browser with a slew of tabs open means they’re gone for good–that is unless you set it from the default option of clearing what you were looking at. Chrome is also nice enough to tell you some of the most recently closed tabs back on its special start page, but that’s it.

(Credit:
CBS Interactive)

10. A regular old search box. Yes progress is good and the “omnibar” does a pretty slam-dunk job of getting new searches going, but let’s get some of the ambiguity away from that thing and have an option to leave it for URLs only. Also, a separate search box would let me pick from the other multitude of search providers in addition to Google without compromising my screen real estate.

3. Plug-ins. Google has acknowledged that plug-ins are on the road map, which is a good thing. Here’s how the search giant can totally one-up Mozilla, though: let me install and make changes to extensions without having to restart the browser. Nothing is worse than having 30 tabs open and having to restart, even if it remembers what I had open before. This reminds me…

So far we’re pretty smitten with Google’s Chrome. It’s certainly not without its faults, but for version 1.0 of a browser it’s pretty sharp. We’ve compiled a list of 10 things we’d really like to see added or tweaked. Some come from other browsers, and some are just improvements on some of the existing features. Google, we hope you’re listening.

9. A pop-up blocker that blocks. Clearly Google is trying to shake things up with a pop-up blocker that really should be called a “pop-up relocator,” since it not only lets them open but also load. Frankly, this drives me nuts since I have to close them down to get them off the screen. Also if it’s really important and something I meant to click, I have to go drag it off from the bottom of the screen.

Aug 24

I talked Wednesday with Intel’s Jerry Bautista, the co-director of the Tera-scale computing research program, and Daniel Pohl, an Intel researcher. I focused mostly on a concept called ray tracing but also questioned them about Intel’s upcoming Larrabee processor.

But neither Bautista nor Pohl think raster-based graphics is going to be replaced soon by ray tracing. “It’s not like raster graphics is going to go away. We’re not saying anything like that,” Bautista said. “Ray tracing and raster graphics will co-exist for quite some time. When the hardware and software scale well and when the needs of the user push you to ray tracing, when that happens we don’t know. It’s not likely to be some hard cut over at some point.”

In the future, ray tracing may compete with today’s traditional raster-based graphics used in games running on Nvidia and AMD-ATI graphics processors. Intel claims ray tracing runs better on general-purpose processors, such as its Core 2 Quad processors, than on traditional graphics processors. Ray tracing may also run on future processors such as Larrabee.

Brighter, crisper images are the goal for top Intel researchers in their work on future graphics technology.

(Credit:
Intel)

“Physics in itself is a very general-purpose computing problem. And physics fit very well on a general-purpose compute engine. It doesn’t mean you couldn’t do it on a GPU (graphics processing unit) but we’d say it tends to fit a little better on a CPU (central processing unit),” Bautista said.

Intel CEO Paul Otellini alluded to this at a Sanford C. Bernstein & Co. Strategic Decisions Conference last month. Asked who Intel’s major future competitors are, Otellini responded, “In graphics, as we move up the food chain, we’re bouncing into ATI via AMD and Nvidia more than we used to. And I don’t expect that to abate anytime soon.”

“Today, 16-core but, gosh, I wish I had 64-core so I could do some AI and some real physics,” he said.

And highly parallel tasks like ray tracing scale well, he said. “Highly parallel work loads have been simulated (at Intel) in detail, executed out to thousands of cores. And we find that these applications scale linearly: if we double the number of cores, the throughput roughly doubles.”

Ray tracing does move Intel up the graphics food chain: it excels where raster-based graphics falls short, according to Pohl. “What often happens is when you zoom in on a (raster-based) reflection, you can see the resolution limitations,” he said. With ray tracing “we can zoom in as much as we want” without quality degradation, he said. “The rays get bounced off and follow the reflected path and that way we get the physically correct reflection,” he said. (See image.)

Finally, he talked about the application of Intel processors to game artificial intelligence (AI). He said people seek online games because they want intelligent interaction. “Online games are so predominant because the computer is boring. It doesn’t do things that are interesting and peculiar and unpredictable (in the same way another person is unpredictable). What if the AI engine in the game was sophisticated enough that it did things that were interesting and unpredictable? You would be happy playing that game and not going to the Internet.”

“Just like any other cutting-edge technology, like anti-lock brakes, they all initially appear on high-end things and then eventually find their way to the masses,” he said.

In the latter half of the interview, Bautista expounded on ray tracing and Intel processors. “With regard to execution, at its heart, ray tracing is the collision of rays with surfaces. So it’s really collision detection. And collision detection, whether that’s light rays or bodies in a game that are colliding with one another or a bullet that’s fired from a gun in a game that collides with a wall, those are all basic physics,” he said. “And ray tracing is nothing more than basic physics.”

Bautista said that to handle graphics like this, the more processing cores there are, the better. “In the many-core world we can use as many transistors as we can get. A general-purpose compute engine like a CPU, whether it’s Larrabee or any of our processors, will efficiently compute these ray tracing problems. The more cores we have the better. Provided that we can supply memory bandwidth to the device.” (Update: Bautista did add that memory bandwidth is a limitation. Also: when Intel refers to “many-core” it means not only quad-core processors but the small mini-cores found in a processor such as Larrabee, which is expected to have many tiny x86 processing cores.)

Ray tracing is a technique for rendering three-dimensional graphics using complex light interactions, allowing the creation of extremely detailed reflective surfaces, for example, with stunning photorealistic results.

Reflections: ray tracing versus rasterized graphics

Ray tracing and computer games
Where will ray tracing first appear in the mass market? Would ray tracing appear in a game like Crysis? “It will be in games that are at the cutting edge,” Bautista said. “There are other game developers that tend to focus on the aesthetics of games. Interesting surfaces that are reflecting, space scenes with brilliant sunshine. Those kinds of companies will naturally gravitate to ray tracing sooner than the ones that won’t require it,” he said.

First, some background. Ray tracing–whether you agree or disagree about its viability–has been a fairly hot topic. It has been mentioned frequently by Intel over the last six months. An Intel blog titled “Real Time Ray-Tracing: The End of Rasterization?” and later comments by Intel executives that the company is looking at doing ray tracing on its processors set the stage for debate on the viability of ray tracing in mainstream gaming.

Does that mean a 64-core Intel chip is coming? Intel’s not saying. Not yet at least.

In response to a question about the level of processing power necessary for ray tracing, Bautista gave an example of a demonstration that Pohl did of an object between two mirrors and the hundreds of reflections that are propagated, each image getting smaller and smaller. “There’s a whole lot of computation to make that happen.” But he adds: “The kind of images that (Pohl) was creating were very complex and difficult and they could not have easily been done in a rasterized approach.”

Aug 24

4. Blu-ray still has growing pains: How many times have you popped a brand new DVD into your player, only to be greeted with a message that you need to update the firmware to view the movie? Probably never, but Blu-ray early adopters have faced this message more than they would like to admit. (To be fair, HD DVD has had its share of disc compatibility issues as well.) To make matters worse, many early Blu-ray players can’t update via Ethernet, so you’ll need to burn a CD to update the player. If you’re reading Crave, burning a disc probably isn’t a problem–but there are many less-tech-savvy people that love DVDs, but have no idea what an ISO file is.

(Credit:
Pioneer)

Caveat: Sure, it’s small now, but the number of Blu-ray titles is growing slowly but surely. In fact, Blu-ray and HD DVD adoption (combined) has actually outpaced that of the original DVD format, which took three or four years before it really went mainstream.

3. There are still very few movies available on Blu-ray: As of February 5, 2008, there are less than 450 current Blu-ray titles available in North America (not counting discontinued and adult titles). That stacks up well to HD DVD (around 400). But it’s a drop in the bucket compared to standard DVD, which has at least 90,000 titles available (including TV shows).

2. Blu-ray is best on a big-screen TV: Can you see the difference between standard DVD and Blu-ray? Yes–but it may not be as noticeable as you would think. Like all high-definition material, Blu-ray discs look their most-impressive at bigger screen sizes, where DVD can sometimes start to look a bit soft. Put another way: if your TV is 37 inches or smaller, you probably won’t be getting a huge advantage from Blu-ray.

A couple of the most recent Blu-ray players (the combo players from Samsung and LG) can be updated from Profile 1.0 to 1.1 with a downloadable firmware update. But the
PlayStation 3 is, supposedly, the only existing Blu-ray player that will be fully upgradeable to Profile 2.0. So if you don’t want your Blu-ray player to be obsolete, the PS3 is your only choice until 2.0 models–such as the Panasonic DMP-BD50–hit later this year.

So there you have it: there’s absolutely no compelling reason to dive into Blu-ray, at least for the next few months. But as with all of the items above, the conclusion comes with a big caveat of its own: the Sony PlayStation 3. It’s the only player that’s futureproof, it doubles as a top-notch game machine and network digital media streamer, and it’s readily available for $400. Oh–it also happens to be a great Blu-ray player, and it does a fine job of upconverting your standard DVDs to high-definition resolutions. As such, it remains the exception to the rule, and the only Blu-ray player that we can enthusiastically recommend for the time being.

Caveat: Does anybody really watch those PiP-enabled commentaries? Or want updated trailers downloaded from the Web? Beyond the hardcore cinephiles, I think the answer is a big “no.” In other words, if you’re among the vast majority who only wants to watch the movie, you’re not really gaining anything with a 1.1. or 2.0 player. Those older Blu-ray players should play everything else on the disc (the non-playable features are just grayed out on the menu). With the older players hitting the discount racks to make way for newer models, getting a Profile 1.0 player is a nice way to score a Blu-ray player on the cheap ($300 or less).

With HD DVD looking more and more like it’s on the ropes, it would seem like the ideal time to commit to Blu-ray–right? Not so fast. There are at least five reasons to stick with your good old-fashioned DVD player–at least for the next few months. (And, as always, there are some key caveats and insider secrets for those who can’t resist pullling the trigger as soon as possible.)

1. Nearly all current Blu-ray players are obsolete: The Blu-ray standard is still evolving. Most models currently available use the original Profile 1.0 standard, while some newer models use Profile 1.1 (which adds the ability to show picture-in-picture commentaries). Later this year, the first Profile 2.0 players–which add the ability to deliver online special features (BD Live)–will become available. Ironically, both of these are designed to bring the Blu-ray standard in line with HD DVD players, which have long been able to deliver these features.

5. Prices have nowhere to go but down: Even without competition from HD DVD, Blu-ray prices seem to be on a one-way ticket downward. Older players can be purchases for about $300, so don’t be surprised to see Black Friday 2008 specials at $249 or $199. Caveat: See item number 1: the cheaper players are likely to be older models that are effectively “obsolete.”

Don’t overpay for an obsolete Blu-ray player like this $,1000 Pioneer Elite BDP-95FD

Caveat: Eagle-eyed videophiles–or those who sit especially close to their 1080p TVs–may well see a difference. Rule of thumb: if HDTV programming looks noticeably better than DVD playback on your TV, then Blu-ray will be a worthwhile investment.

Aug 24

The touch pad-control options available to you depend on your make and model of laptop. Some systems include a setting that lets you disable the touch pad automatically whenever a mouse or other cursor-control device is connected to it. Unfortunately, my Sony Vaio isn’t one of them.

Access the setting to disable your laptop's touch pad in the Mouse Properties dialog box.

Give your touch pad shortcut a key combination to open it from your keyboard.

It qualifies as one of the major annoyances of notebook-computer users: inadvertently moving the cursor by brushing against the touch pad while typing. One person I know actually taped a business card over his laptop’s touch pad. Well, what the technique lacks in elegance it makes up for in simplicity.

Note that there are lots of free and low-cost utilities that promise to give you more control over your notebook’s touch pad and other cursor-control options, but the Synaptics software that shipped with my laptop meets my needs. However, if you’re having problems with your notebook’s touch pad, updating the driver software might help. Check your laptop vendor’s Web site for details.

You can create a shortcut to a specific tab in a Control Panel dialog box, but the steps are slightly different in XP and Vista. First, open the appropriate Properties dialog box by clicking Start (in Vista) or Start, then Run (in XP), typing main.cpl, and pressing Enter to open the Mouse Properties dialog box. Find the tab with the touch pad settings. You’ll refer to this dialog as you create your shortcut.

My machine uses a Synaptics driver whose settings I can access via an icon in the notification area near the clock (aka the system tray) and through the Mouse applet in Control Panel. Either way, that’s too many clicks to get to the setting that lets me disable the touch pad. That’s why I created a shortcut to the dialog box and assigned a keystroke combination to open it… almost.

Another setting in this dialog lets me prevent the cursor from jumping because of an incidental touch of my palm as I type. In my case, my fingers are more likely to stray onto the touch pad when I’m entering text.

To access your touch pad controls with a keyboard shortcut, right-click the shortcut you just created and choose Properties. Click in the Shortcut key text box under the Shortcut tab and press your preferred keystroke combination. I selected Ctrl-Alt-T, but you have to be careful not to choose a combination that’s already in use.

But what if you want to disable your touch pad only when you have a mouse or other input device plugged in? That’s my situation. When I’m using my laptop at a desk or other semipermanent location, I plug in a USB tablet to give me more precise cursor and mouse controls. Most people are more likely to use a USB mouse–often a miniature travel mouse–in that situation.

(Credit:
Microsoft)

That’s the idea, anyway. For some reason, the shortcut I created wouldn’t recognize the sixth Synaptics tab in the Mouse Properties. So I had to enter 4 to open the dialog to its fifth tab. From there, I press Ctrl-Tab to move to the sixth tab and then Alt-D to disable the touch pad.

Your touch pad needn’t be an all-or-nothing affair. On most notebooks, you can adjust its touch sensitivity via a setting in the Mouse Properties dialog box. For example, clicking the Settings button on the Synaptics tab on my laptop opens a dialog box with an option called Touch Sensitivity. I was able to change the default setting–the second-lightest option–to the second heaviest of the six settings.

(Credit:
Synaptics)

The Properties dialog box for the Synaptics TouchPad includes a Touch Sensitivity option.

(Credit:
Microsoft)

To create the shortcut, right-click the desktop or any folder window and select New, Shortcut. In the Create Shortcut dialog, type control main.cpl,,x, (in XP) or control main.cpl ,x (in Vista), with x being the number of the tab with the touch pad setting from left to right, minus one. For example, if your touch pad settings are on the sixth tab of the Mouse Properties dialog box–as it is on my laptop–enter the number 5.

Aug 24

The moves come as virtualization is entering the mainstream on the server side and a looming presence on the desktop. Forrester said a recent survey showed half of businesses using server virtualization currently, with two-thirds planning to by next year. On the desktop, things are more nascent, with just over a quarter of businesses saying they either are using PC virtualization or will do so in the next 12 months.

Now, Microsoft is far from alone in this vision. I’ve heard similar talk over the years from Hewlett-Packard, Veritas (now Symantec), IBM and others.

Microsoft’s approach of having a data center that can respond dynamically to business needs, while still years off, is compelling, said Forrester Research analyst Frank Gillett. Virtualization is a key component that can take the Dynamic Systems Initiative of a few years ago and make it approach reality.

“We believe VMware has a broader product portfolio and it will take some time for Microsoft to match the breadth, probably until 2010,” Gillett said.

“VMware has a first mover advantage and a head start,” Gillett said. “But Microsoft’s model-based approach to it is a more appealing ideal.”

It should be an interesting battle between Microsoft and VMware.

But clearly a fire has been lit under Microsoft, which was comparatively late to the virtualization game, despite its 2003 purchase of Connectix.

That Microsoft has its sights set on the virtualization market dominated today by VMware is nothing new. However, the announcements Microsoft made on Monday show that the company is putting a tremendous amount of resources toward moving from vision to reality, analyst say.

That ideal, though, will take some time.

Aug 24

He also wrote that Google is pretty far along in the development of this initiative and could launch it soon, if it wanted to.

To which I sigh.

On the other hand, none of those outfits, even Massive, have Google’s ability to dramatically alter the playing field when it comes to new venues for ads.

“Sources close to the matter said the company has developed an in-game advertising technology that allows it to insert video ads into games,” Takahashi wrote. “In demos of the technology, a game character can introduce a video ad, saying something like, ‘And now, a word from our sponsor,’ before showing a short video at the end of a sequence in a game.”

Of course, when and if Google does launch the program, it will hardly stand alone in the in-game ad market. Rather, that market already has one 800-pound gorilla, Massive, which is owned by Microsoft. In addition, IGA Worldwide, Double Fusion, and others, like Atari co-founder Nolan Bushnell’s NeoEdge, are working on inserting advertisements into just about every kind of game.

Either way, the field seems to have room for Google and the other players. One reason–which I have lamented before and will continue to each time this topic comes up–is that studies have shown that video game players actually like in-game ads because it makes their experience more realistic. As in, because there are ads everywhere we go in real life, finding them in games means our playing experiences have more veritas.

Over at Venture Beat this morning, Dean Takahashi has a piece about what appears to be a fairly well developed in-game advertising program that has been under stealth development at Google.

Google and the established in-game ad providers, however, see green at the end of that reality check. The Yankee Group has predicted that the in-game ad market could be worth nearly $1 billion by 2011. And while that is the kind of money that Google finds under the cushions of its couches, it’s still nothing to sneeze at.

Some, including Takahashi, question why Google hasn’t gotten into the game earlier, particularly because “the seeds of AdSense for Games were planted in early 2007.”

Aug 24

Iminta puts your pals' social activities into one ginormous feed.

Variable privacy: You control who can see what.

My former co-worker, Aaron Newton, is launching this week the product he quit CNET to build: Iminta (as in, “I’m inta,” get it?). It’s a service that aggregates all your social network feeds into one place, so your buddies can more easily keep track of what you’re doing online, and vice versa.

I don’t think any system has yet made variable privacy manageable. However, it’s a new idea, so I wouldn’t expect it yet. But if the idea of the implicit social network takes off (see Delver and my take on self-building social sites), we are going to desperately need variable privacy.

I really like the idea of variable resolution for social feeds. Maybe that’s because, as an old guy (as opposed to a gen-MySpace guy), I think privacy matters and that it’s not an all-or-nothing concept.

See also: Profilactic and Plaxo.

Facebook and other social sites that let you group contacts have crude versions of variable privacy.

When I covered Yahoo’s centralized geolocation data service, Fire Eagle, I noted that it had a similar feature: You can let different followers see your data in different resolutions. For example, you could let your family know what town you’re in but not precisely where, while making you exact location visible to you co-workers, but only during work hours.

Since Aaron’s a buddy, I can’t give this product a fair review (see TechCrunch for an opinion on the service itself). However, I did want to point out that Iminta has a cool thing going for it: you can put your followers in groups and specify which group sees what. For example, if you don’t want your family to see all your Del.icio.us updates, you can remove that info from your family feed.

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